April 2012 Income Report


It’s time for last months income report: April 2012.

As a reminder, this is why we do the income reports:

  1. Accountability. These will allow us to finally keep track of our total online revenue – something that I’ve been horrible at.
  2. Progress. Now that we have it documented, we’ll be be able to chart our progress as our income increases (hopefully!)
  3. Truth. To show people that you really can make money online
  4. Transparency: We want others to see how we do it so that others can do it too.

Remember: We started blogging in July of 2008 so it’s taken us a lot of time to figure this blogging thing out. And truthfully, we still have a lot to learn. Don’t get the impression that you can start a blog today and turn a profit tomorrow. I promise you, it ain’t going to happen.

Happenings In April

On my blog, Good Financial Cents, I was able to surpass a new milestone.  I don’t think I’ve mentioned it much on this blog, but my site launched back in March of 2010.

My blog had surpassed over 120,000 unique visitors per month, which was absolutely fantastic.

Unfortunately, the following month, I got hit by Google’s Panda update, and I saw my traffic get slashed by over 70%.  :(

You can see some of my traffic levels on the screenshot below going back to May of last year.  I finally started making some improvements to the site and in conjunction with improvements and a lot of tax related traffic around April 15, 2012; I was able to hit a new monthly milestone in traffic with 140,000 visitors.

Me likey traffic :)

I don’t expect to beat that anytime soon, but it looks as if my blog will be close to averaging over 100,000 visitors per month once again.  This has been over a year in the making and it’s nice to finally see the hard work pay off.

With these increased traffic numbers, you also see some higher revenue numbers in the income report below.

Lessons learned:  Traffic = Money.  More traffic = More Money.  Capisce?

I’ve also mentioned in the past I’ve been working on a niche site trying to increase traffic and conversions for it.  I haven’t publicly released the name of the niche site, but some of you may already know, as I’m not keeping it a secret.  Below are the screen shots showing the niche site that started in January of this year to where the traffic numbers are at currently.

Niche Site Traffic


As you can see, the traffic has been steadily climbing.  We’re now averaging just over 100 new visitors per day.  Eventually, I’ll share a detailed analysis of how I was able to grow the site so quickly so that others may benefit.

Okay, onto the numbers:

Income Breakdown

Good Financial Cents

  • Adsense: $1,442.40
  • Adspeed: $2,279.70
  • Commission Junction: $114.00
  • Flex Offers:$378.00
  • Direct Advertising: $2,070.99
    • Total: $6,285.09

Other Niche Sites

  • Adsense: $183.84
  • Flex Offers:  $414.00
  • Direct Advertising: $110.00
  • Niche Site Conversion (new): $1,251.00
    • Total: $1,958.84
House of Rose blog
  • Blog Her Ads: $65.03
    • Total $65.03
Freelance Writing 
  • Equifax: $200.00
    • Total: $200.00

Financial Planning

  • Online Planning Fees: $400.00
    • Total: $400.00

Total Revenue for April: $8,908.96

  • Revenue Last Month: $3,120.93
  • Difference: +$5,788.03
  • Total for 2012: $22,460.06

What Happened in April

As you can see, all revenue numbers were up, up, up!!!  I didn’t even realize that this was our record month until I added the totals.  What-what!!

Adsense was up considerably at Good Financial Cents, (next month will be even higher to reflect April’s traffic.) as well as Ad Speed, which was almost $2,000 more than it was the previous month.

I also landed a few direct advertising deals that were able to generate some pretty nice extra income.  I don’t expect the income numbers to fully sustain for May, but I’m hopeful that it will be much higher than we’ve seen in previous months.

You also notice my first niche site conversion.  This has been three months in the making and it was nice to finally see some revenue come in.  I have another conversion that has already occurred; it just hasn’t been paid on.  It’s not nearly as much, but still nice to see some revenue coming in from all my efforts.

The best part about the niche site is that while I’m spending some time writing the articles, most of the heavy lifting is being done by my VA in the Philippines.  She’s in charge of publishing the posts, submitting them to Bookmarking sites and also helping with creating backlinks to the articles.   We’ve already cracked the top 10 for several of the keywords that we were targeting which is really impressive for the short time that we’ve been working on it.

I will say that I’m not throwing a victory party just yet.   I know with Google’s Panda and, most recent, Penguin update that search traffic is never safe.   We are making sure to offer good original content and, when I can, I’m even filming videos to go along with the content.  Essentially, anything we can do to make it a better experience for the end user.

New Opportunities

Next month you’ll see two other income resources that I’m testing out.  One is Media.net that is becoming more prevalent on many personal finance sites.  The other is a new affiliate partner that has asked me to be a beta tester.   Nothing like being a guinea pig and getting paid for it.  :)

I literally just launched it 3 days ago and thus far I’m averaging about $8/day.   Not bad for dropping in some code on my blog and letting them do all the heavy lifting.  Now that is passive income at it’s finest!

Until next month…..


  1. says

    Congrats on your kick-butt revenue this month! Can’t wait to read your detailed analysis of how you were able to grow your niche site so quickly.

  2. says

    Congrats on your blogging doing so well! I hope at some point I can make half or even a quarter of that. I have a long long long way to go though as my site is just barely lifting off the ground. Thanks for sharing on this site, it keeps me motivated.

    • says

      @ Lance. Remember this is almost 4 years in the making. It took me almost 6 months to earn my first payout from Google Adsense. It’s a long road ahead, but I’ve enjoyed every step of the way. :)

    • says

      @ Martin

      Adspeed is a CPM Network. I’m currently running two ad blocks on my main site (above header and in my sidebar). My traffic numbers are finally back so CPM ads are adding up nicely. :)

      Regarding my VA, we are doing a very similar strategy that Pat Flynn did with his Security Guard site. The only we aren’t really doing is spinning articles. We’ve actually hired some article writers to write unique articles and them publish them to article directories and various web 2.0 properties (WordPress.com, Tumbler, Squidoo, etc).

      With Panda and Penguin, we are being extra cautious and I’m trying to step it up a notch by filming videos and uploading to YouTube. My hope is that these strategies will keep us out of harm’s way.

      • says

        Hey Jeff,

        Can you provide me the Adspeed URL? The only Adspeed I can find on Google is an ad serving platform, not a CPM ad agency. I’m looking for something to replace contextweb and valueclick

  3. says

    Thanks SO MUCH for this! I would really love to see what Mandy does with her ad placement or any tips for that considering I still feel like I’m very new to all this.

  4. says

    When you say you’re being extra cautious after the Penguin update, what do you mean? Congrats on the success so far, it sounds like you’ve worked hard for it!

    • says

      @ Brenda My niche is a site dedicated to one specific. An example could be “hand woven baskets”. In that case, a “conversion” could be selling a basket on the site.

      My niche site is not baskets :) Right now I’m not sharing it to prevent somebody from copying what I’m doing. A conversion for me is basically making a sale.

      I hope that helps!

  5. says

    Hi there :)

    Thanks for sharing! I love this site and what you two have created.
    I know this post was created a long time ago, but I am so curious what Mandy’s traffic was to her site at this point? I want to try out “Blog Her Ads” and am averaging about 15K visitors a month on my blog and am so curious how much I could make with “Blog Her Ads”.
    Keep up the great work!!!

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