The White Background Look: How To Make Your Videos Look Awesome Like Apple


white background look for video

If you are looking to get the white background look {or the “Apple look” as we like to call it} here are some tips that will help you make it happen.

We currently have our background and lights set up in our unfinished basement. You don’t need a ton of space to make this work. If you have an area that is roughly 10×10 you should be good.

white background video

The Finished Apple Look

First, let’s look at the final product. Here’s our first white Apple background video:

Okay, now that we showed you what we were trying to accomplish, let’s take a look on how to do it.

What Camera To Use for White Backgroun

We shot with a Canon T3i. I would imagine that any DSL camera with video capabilities would do the trick as long as you have the option to shoot in manual mode.

Make sure and set your camera to “video”. Seems like a no-brainer, but I can’t tell you how long I looked for the video setting when I first started out.

best camera white background video

The Perfect Lens

If you haven’t heard me boast about the 50mm 1.8 lens before now I’d be surprised. Hands down it’s the best lens we own.

Are there better ones out there? Of course, but not for $107. Yes, this is an awesome and CHEAP lens. You can’t beat that {IMHO}.

Setting Your Camera to Manual Mode

Make sure you are in manual mode. Again, seems like a simple step, but I spent at least a week trying to figure out how to shoot a video in anything besides auto mode.

Go ahead and laugh, it’s ok.

Here’s where you will find the option to set your camera in auto mode or manual mode:

camera settings white background video

Manual mode means that you determine the ISO, aperture, and shutter speed. Sweet, right?!

Or wrong if you have no clue what those three photography terms mean. No worries…don’t stop reading…you do NOT need to know too much about what they mean for the white background effect to work correctly.

What Manual Settings to Put Your Camera On

We had our ISO set at 100, aperture at 1.8, and shutter speed at 40.

You may have to play with the shutter speed {increase or decrease it} to tweak it to your liking. You shouldn’t need to change the aperture or ISO from the settings I mentioned above to make this work.

camera settings white background video

Lighting Needed for White Background

Let there be light! To successfully pull of the white background you need light – A LOT of it – and a white background -duh! :) We bought two lighting kits off of Amazon from Cowboy Studio. Cowboy studio makes good and inexpensive studio equipment.

white background video Apple look

Is it the best quality? Let’s just say that my professional photographer friend would think it’s cheap and that’s okay. Because the most important thing that matters is that it works. Here’s what we bought:

If you need a more compact white {and black background}, this collapsible backdrop from Fotodiox is good deal at $55 off Amazon, too. I’ve only used it as a black background so far and it worked great.

Here’s a behind the scenes look at our setup:

As always, if you are looking for more video advice I would highly recommend checking out James Wedmore and Virtual Traffic Academy. So much of what we have learned so far is because of him and his video skills.


  1. says

    Hello! I started following your blog as well as your and love all of your creative ideas. You and your hubby are very knowledgeable in regard to blog building & I want to thank you for sharing some of your “tid-bits”. Have a great weekend! –

  2. Talaat says

    I have the t3i and I figured out how to change the ISO, but I am having a hard time finding where to adjust the aperture and the shutter speed.

    • says

      @ Talaat You just have to play with it until you finally find the right setting. It took us several times. It’s also easier if you have somebody helping you. I could never get it on my own.

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