This has been a long time coming and we’re finally excited to get this kicked off. The purpose of these income reports are as follows:
- Accountability. These will allow us to finally keep track of our total online revenue – something that I’ve been horrible at.
- Progress. Now that we have it documented, we’ll be be able to chart our progress as our income increases (hopefully!)
- Truth. To show people that you really can make money online
- Transparency: We want others to see how we do it so that others can do it, too.
2011 Comes to a Close
In regards to blogging, this year has been a roller coaster. My main blog, Good Financial Cents, had a “stock market like” ride seeing my traffic soar to record numbers, only to get whacked by the dreaded Panda update in April.
Adsense for that site peaked and just over $5,000 in January, only to see my last check drop to $469 in December.
How’s that for a drop?
I was still averaging over $1000/mo with Adsense, but I decided to place the ad box within the posts to hopefully help with traffic numbers. It’s hard to say if it’s really working. All I know is that I miss the larger checks. 🙁
The same held true for my other niche sites. They were doing really well up until the fall and then they also got hit with Panda. Even though Adsense took a drastic hit, I was able to supplement some of the income loss with some direct marketing opportunities (text links, sponsored posts, etc).
Here’s a look at the numbers:
Good Financial Cents
- Adsense: $469.48
- nSphere (local): $164.89
- Commission Junction: $6.00
- Flex Offers:$367.00
- Direct Advertising: $190.00
- Total: $1,197.37
Other Niche Sites
- Adsense: $168.00
- Direct Advertising: $1533.64
- Total: $1701.64
House of Rose Blog
- Blog Her Ads: $114.14
- Total $114.14
- Equifax: $200.00
- Total: $200.00
- Aweber: $30.00
- Mobile Assistant: $55.00
- Total: $85.00
- Online Planning Fees: $500.00
- Total: $500.00
Total Revenue for December 2011: $3798.15
Recap of progress
Overall, it was a pretty good month. The loss of Adsense was definitely made up with the direct advertising efforts. Hopefully, that will continue. 🙂
The one added amount of $500.00 for “Online Planning Fees” was something I tested for a “Cyber Monday Deal”. I was curious to see if I could leverage my existing readers and actually turn them into paying customers.
I didn’t have as much success as I hoped, but I did get 2 people to sign up. After receiving the second payment from them both, and that will close out the promotion with another $500 added to the income report.
The big push for this year will be the following:
- Creating a course for Good Financial Cents
- Driving life insurance leads to GFC as well as a new site I’m developing (more to come)
- Converting leads for another site I’m developing that deals with the Solo 401k
- Generating affiliate conversions for this site
There’s a lot in store for 2012. Can’t wait to show you more!