It’s time for the monthly income report.

Each month “The Wife” crunches the numbers on our earnings while I, “The Husband”, puts together a recap of what happened in our online business. A dangerous combo!

As a reminder, this is why we do the income reports:

1. Accountability. These will allow us to finally keep track of our total online revenue – something that I’ve been horrible at but seeing improvement. You can go here for all of our previous blog income reports.
2. Progress. Now that we have it documented, we’ll be be able to chart our progress as our income increases. (thankfully it has)
3. Truth. To show people that you really can make money online and in a non-scammy way.
4. Transparency: We want others to see how we do it so that others can do it, too.

Here’s a look at the numbers…..

What went down in January

House of Rose and Good Financial Cents join forces…

The biggest co-promo that we were able to pull off was the 52 Week Money Challenge.  I randomly came across this on Pinterest while doing some research.

Yes, I was doing research on Pinterest.  Don’t judge.  😉

I noticed that the 52 Week Challenge chart had been pinned thousands of times and the picture was “ok” at best.  I knew that Mandy could come up with something better and that’s how the idea was born.

The idea:  create a much better looking chart that will hopefully go semi-viral on Pinterest.  Offer to match one lucky person who completes the challenge $1,378.   Offer them a free PDF download of a new much sexier looking savings chart.

Was there a catch?  Kinda.

The catch was to qualify for the money prize they had to sign up for a free Capital One 360 account (aff link) which we are an affiliate for that pays $20 for each new savings account opened.

The get the free PDF download, they had to sign up for my email list which also gave them access to my free Money Dominating Toolkit.

I used LeadPages to collect the email addresses and also deliver the PDF.   You can see the slick looking landing page here.   (screenshot below)

#iloveleadpages

52 Week Challenge Results

The results were fantastic.   Income wise we generated over $4,500 of affiliate revenue.  (realize that $1,400 of this will go towards the winner)

The part I was most excited about was adding 2,000 email subscribers to my list because of the challenge.  This is the most that my email list has grown in about a month time frame.

 Happy Mommy Box Update

They also had a huge response on Instagram when the box went out. TONS of mommies were sharing photos of their boxes and all the great items.

Like I said last month, we are not currently including any Happy Mommy Box income in our reports just yet. We may change our minds later, but since Mandy and Natalie are doing this together we decided we didn’t want to disclose it all.

Please be praying for Mandy’s partner Natalie. She’s been in the hospital for the last several days and is having surgery this week.

Here’s a look at the numbers January….

Income Breakdown

Good Financial Cents

• Adsense: $1,493.51
• Adspeed: $1,448.78
• Commission Junction: $3,542.00
• Link Offers:$351.63
• Media Net:  $410.18
• Personal Capital: $600.00
• Consumer Track: $555.00
• Clickbank: $107.79
• Linkshare: $1732.50

• Total: $10,241.39

Dollars and Roses

• GoDaddy:  $0
• AWeber: $61.19
• ShareASale (Thesis Theme and Genesis Theme): $168.59

• Total: $229.78

Other Niche Sites

• Adsense: $131.99
• Media Net:  $51.65
• Main Niche Site Revenue: $10,439.93
• Direct Advertising: $25.00

• Total: $10,648.57

House of Rose Blog

• BlogHer Ads: $208.52
• Direct Advertising: $200.00
• Adsense: $193.27
• Lijit Media: $141.33
• BlueHost: $1,040.00
• Capital One: $1,217.50

• Total: $3,000.62

Freelance Writing

• Equifax: $200.00

• Total: $ $200.00

Total Revenue for January: $24,320.36

Revenue Last Month: $27,383.28

• Difference: –3,062.92
  
• January 2013: $17,762.79

Monthly Fixed Expenses

Many of you have asked what our expenses are each month running our online business.

• Hosting Companies

• WPEngine:     $315.00
• Liquid Web:   $25.00
• Lunar Pages:  $5.00
• Bluehost:          $5.00

• AWeber:                        $130.00
• Article Writers:               $420.00
• Virtual Assistant:            $800.00
• Fiverr.com:                      $10.00
• Elance.com:                      $35.00
• Libsyn                               $30.00
• Misc Design Work:       $40.00
• Odesk:                               $24.09
•  GFC landing page:      $480.00
• Leadpages:                    $197.00
• Total:                         $2,516.09

What’s Going On Now…

Wow.  I don’t even know where to begin.  There’s a lot going on in both of our businesses.

First off, we’ve been asked to be keynote speakers at Digital Colabs in San Diego.

This is my second keynote speech that I’ll be giving this year (first one is in a few weeks) and this is Mandy’s first. Even though it’s several months aways she’s already stressing. Haha….

What makes this even sweeter is that we’ll be sharing the stage with friends of our Pat Flynn (SmartPassiveIncome.com), Chris Ducker (ChrisDucker.com), and Paula Pant (AffordAnything.com).

It’s funny because we’ll all be hanging out again in Portland at World Domination Summit in Portland and then again in New Orleans for the Financial Bloggers Conference.

Pivot

I was first introduced to the term “pivot” when I was reading Eric Ries’ book The Lean Startup.   He defines making a pivot as to

“make a structural course correction to test a new fundamental hypothesis about the product, strategy and engine of growth.”

I’ve had plenty of pivots in my life in my professional career and in my online business.  In fact, I feel like I make a pivot once a week.

After attending my coaching program at the end of January and then making a key strategic connection in the past few weeks, I’m making a strategic connection with my business.  This will affect both my financial planning practice and my blog.

I’m excited about this pivot because I feel it has the potential to take my business to the next level. It’s still in the beginning stages so I can’t reveal too much.  You’ll definitely be learning more in the next few months.

Thanks again for all your support!