It’s time for the monthly income report.
Each month “The Wife” crunches the numbers on our earnings while I, “The Husband”, puts together a recap of what happened in our online business. A dangerous combo!
As a reminder, this is why we do the income reports:
- Accountability. These will allow us to finally keep track of our total online revenue – something that I’ve been horrible at but seeing improvement. You can go here for all of our previous blog income reports.
- Progress. Now that we have it documented, we’ll be be able to chart our progress as our income increases. (thankfully it has)
- Truth. To show people that you really can make money online and in a non-scammy way.
- Transparency: We want others to see how we do it so that others can do it, too.
Remember: We both started blogging in 2008 so it’s taken us A LOT of time to figure this blogging thing out. And truthfully, we still have a lot to learn. Don’t get the impression that you can start a blog today and turn a profit tomorrow. I promise you, it ain’t going to happen.
What went down in June
Who do these authors think they are? Becoming “too busy” to write the good ole’ monthly income report and all. Geez.
It’s not like he spent four years writing the book and didn’t have time to think up his marketing plan. Haha!
I kid, I kid. He’s a hustler and truly is justified in his time constraints this month.
I happily obliged to write the income report this month.
Especially because, if you have been following along, then you know that we have a traffic showdown going on. And this month…House of Rose takes the cake. By five slices I might add.
Each month we thought it would be fun to show each other’s traffic and see who can come out on top.
Last month I took the hubby down. Can I repeat? Let’s see…
In June, my site had 140,926 visitors and 235,454 pageviews. Not my best month ever, but I’ll take it.
Thanks for everyone that visits my site! 🙂
Now let’s look at the hubby….
Uh oh. Looks like he only had 106,743 visitors and 179,347 pageviews.
What does that mean? That means I’ve won this showdown 2 months in a row! Hehe….
New Site Design
I rolled out my new site design last month and have been in the process of tweaking it over the last 30 days. I think I can finally say I am thrilled with the outcome.
Just like with any change…people were a little hesitant at first, but overall, I think the layout, ability to navigate and appearance is 100 times improved.
I switched out my newsletter subscribe box a few weeks ago and I’m much happier with how it makes the site feel and look.
My friend Natalie, The Busy Budgeting Mama, helped me create something that “fit” me.
So far I have seen almost a 40% increase in email subscribers since I added the custom subscribe box to the top of my site. Not bad.
I moved to the Genesis Framework and I have been surprised at how similar it is to Thesis.
One thing I am realizing, with Genesis or Thesis, I am no web coder. I have messed up my site more than a gazillion times because of wrong placement of <div> tags. Good times.
HUGE thanks to Jenn from Munchkin-Land Designs and Larry from Side Income Blogging…without these two…my site would be nothing. Seriously. I’m pretty sure both of them may have wanted to fire me as a client no less than 15 times over the last 3 months. I’m picky, I admit it. But I”m so thankful that they were SOOOO easy to work with and willing to get my site just how I want it.
Since we are on the topic of new site design, did I mention that Good Financial Cents and Soldier of Finance are currently in the process of a complete redesign. All to be done before the book release. Pssst, he has no reason to think he’s busy. 😉
Here’s a look at the numbers for June….
Good Financial Cents
- Adsense: $1,190.90
- Adspeed: $1,631.57
- Commission Junction: $629.98
- Flex Offers:$80.35
- Direct Advertising: $0
- Media Net: $213.09
- Personal Capital: $450.00
- Consumer Track: $168.00
- You Need A Budget: $6.00
- Google Affiliate Network: Discontinued
- Total: $4,369.89
Dollars and Roses
- Total: $316.28
Other Niche Sites
- Adsense: $91.14
- Flex Offers: $0
- Direct Advertising: $1,027.00
- Media Net: $20.04
- Main Niche Site Revenue: $14,738.40
- Total: $15,876.58
- BlogHer Ads: $916.17
- BlogHer Sponsored Posts/Touts: $100.00
- Direct Advertising: $o
- Adsense: $302.17
- Lijit Media: $96.27
- Content Ads: $116.38
- BlueHost: $1,579.75
- Skimlinks: $0
- Total: $3,110.74
- Equifax: $200.00
- Total: $200.00
Total Revenue for May: $23,873.49
Revenue Last Month: $16,617.85
- Difference: + 7,255.64
- June 2012: $7,001.66
- Total for 2012: $115,289.16
- Running Total 2013: $117,977.29
Monthly Fixed Expenses
Many of you have asked what our expenses are each month running our online business.
- Hosting Companies
- AWeber: $130.00
- Article Writers: $275.00
- Unique Article Wizard: $67.00
- Virtual Assistant: $1,000.00
- SEMRush: $69.95
- Fiverr.com: $20.00
- Elance.com: $105.00
- Web Design: $1,430.00
- Total: $3,381.95
This is a rough breakdown of our expenses that I’ll try to document each month as well as our gross income. For a closer look at many of the tools we use to run our online business check out our monster post 24 Blogging Tools To Grow Your Blog.
What Happened in June
It’s not been our best month, but definitely not our worst month. I know one thing is for sure…the numbers for House of Rose will be way down for next month because my ads were not working correctly for over 13 days. Oops!
It was the last thing on my mind when I was in the midst of tweaking things on my new site. Hindsight is 20/20 because clearly…it should have been one of the first things on my mind.
Losing half a months income was not what I had in mind when I launched the new site. I’ll know better next time.
Dollars and Roses Podcast
We have 7 interviews under our belt. Yep, that’s right….seven. And hubby still hasn’t got us set up on iTunes. It’s on his to-do list for this month…along with promoting his new book. 🙂
Speaking of book…
Soldier of Finance Comes To Life
I am so thrilled that all of my hubby’s hard work is finally going to pay off and his book will be available starting September 9th. In Barnes & Noble and many more places. I told him I think it will be so cool to walk in to B&N and see his book on their shelves. WOW!
So proud of him! Especially because this book is designed to help people. It’s probably one of my favorite things about the work my husband does…his desire to help the masses when it comes to personal finance. I really think this book will do that.
Just last week we filmed the preliminary trailer video for the book. It was an all day affair and there may or may not have been some arguing going on. Ha! Anytime you work with your spouse…prepare to argue.
He tells a pretty impactful story about his dad and his struggle with debt. I can’t wait to share it.
Until next month….
Thanks again for all your support!