It’s time for the monthly income report.
Each month “The Wife” crunches the numbers on our earnings while I, “The Husband”, puts together a recap of what happened in our online business. A dangerous combo!
As a reminder, this is why we do the income reports:
- Accountability. These will allow us to finally keep track of our total online revenue – something that I’ve been horrible at but seeing improvement. You can go here for all of our previous blog income reports.
- Progress. Now that we have it documented, we’ll be be able to chart our progress as our income increases. (thankfully it has)
- Truth. To show people that you really can make money online and in a non-scammy way.
- Transparency: We want others to see how we do it so that others can do it, too.
What went down in September
I’m amazed at how fast a month passes by each time I write one of our income reports. Where has October gone? Wow!
Where do we even start?
First things first, you’ve probably already noticed that Dollars and Roses got a facelift – finally!
We’ve been wanting to move over to Genesis for quite some time, but I dreaded the process because I know it would take at least a full day to get it done, if not longer.
We already bought the premium theme pack from Genesis so we had plenty of options to choose from, now we needed to find somebody to help us out.
Through my blogging network I connected with Eric from NarrowBridge.net and for a modest fee he had us hooked up in literally a few days.
Thank you Eric! We’re loving the new site.
What do you think? Do you like the changes?
One more interesting fact that I learned about Eric that I had to share here is that he also owns a flash mob company based out of Denver.
I know…a what? I had to ask twice, too. 🙂
Yes, he runs a company that organizes flash mobs for any type of an event. In the case you’re in Denver and need a flash mob, you know where to go.
Here’s a sample I found online:
Financial Nerds Rise Up!
Every year one of the events I look forward to is the Financial Bloggers Conference. Okay, that’s a bit of a understatement and I’m sure the wife would call me out on it.
FinCon is my Comic-con, we just don’t get dressed up. We do cheese out talking about blogging and finance. Can it really get any better?
Awww……finance nerds. Got to love us. 🙂
For the second year, I had the opportunity to speak. Getting a chance to speak in front of my peers is something that I absolutely love!
Thankfully, my wife (as usual) was able to help me out with my talk. My talk was originally titled “Screw Google Panda: How to Get Tons of Traffic and Strategically Build Your Brand“.
When I started going through my talk I remember her response being something like, “Meh…..I don’t like it.”.
Got to love her honesty. Ahem.
After I went through my talk again she immediately heard what my talk should be called: “How I Got Dumped by Google and Still Got 5 Million Visitors to my Blog (and lived happily ever after).
And of course…..she was right. What does that always happen to me? 🙂
Anyway, the talk went really well and I’m looking forward to next year’s conference already. You can read Mandy’s recap here.
Podcast Keeps on Truckin’
We recently just published our 12th podcast. Today we just recorded our 25th podcast!
Needless to say, we ain’t go anywhere.
Thanks to everyone that has downloaded our podcast gave us a review! We’re at 51 reviews now and shooting for 100.
Have you left your review yet? 😉
Happy Moms Unite!
Mandy’s most recent venture is based around encouraging and inspiring moms around the globe. Her and her friend Natalie, The Busy Budgeting Mama, are working hard at their new found love of being entrepreneurs.
It’s funny to see my wife tackle huge projects like a BRAND NEW BUSINESS.
She’s pretty hardcore when it comes to determination. I like it.
They launched Happy Mommy Box on October 1st and sold out in 75 minutes. Craziness.
They just shipped out their very first box yesterday and are about to open up the subscription service to more people!
If you’re a mom…and you want a little monthly pick me up then make sure you get on the wait list so you can grab a box soon!
Niche Site Update
It’s been a while since I’ve updated on our niche site. Unfortunately, after much of my SEO efforts, it seems that Google Hummingbird’s algo update hurt me.
Earlier in the year I was easily getting over 10,000 visitors per month. Starting in July/August our traffic kept dropping and we’re now only getting around 6,000 visitors per month.
Insert unhappy face. 🙁
The income numbers still look good now, but I’m expecting things to drop in the coming months unless something changes.
Time will tell.
Here’s a look at the numbers for September….
Good Financial Cents
- Adsense: $1,041.89
- Adspeed: $1,338.01
- Commission Junction: $987.00
- Link Offers:$27.23
- Media Net: $138.03
- Personal Capital: $0
- Consumer Track: $144.00
- ClickBank: $118.46
- YNAB: $18.00
- Direct Advertising: $541.00
- Total: $4,353.62
Dollars and Roses
- GoDaddy: $38.85
- ShareASale (Thesis Theme and Genesis Theme): $83.92
- SEMRush: $55.96
- Blogging Your Passion: $18.50
- Total: $197.23
Other Niche Sites
- Adsense: $138.30
- Link Offers: $0
- Media Net: $8.20
- Main Niche Site Revenue: $9,311.95
- Total: $9,458.45
House of Rose Blog
- BlogHer Ads: $641.13
- Direct Advertising: $200
- Adsense: $147.05
- Lijit Media: $100.63
- BlueHost: $990.00
- Total: $2,078.81
- Equifax: $200.00
- Other: $300.00
- Total: $500.00
- Final Installment: $1,260.00
Total Revenue for September: $17,848.11
Revenue Last Month: $17,554.25
- Difference: +83.50
- August 2012: $12,092.08
- Total for 2012: $115,289.16
- Running Total 2013: $171,144.26
Monthly Fixed Expenses
Many of you have asked what our expenses are each month running our online business.
- Hosting Companies
- AWeber: $130.00
- Article Writers: $225.00
- Unique Article Wizard: $67.00
- Virtual Assistant: $1,000.00
- SEMRush: $69.95
- Fiverr.com: $25.00
- Elance.com: $105.00
- Libsyn $15.00
- D&R Web Design: $300.00
- Total: $2,221.95
What Happened in September
First things first, you’ll probably notice that we did not include any income from Happy Mommy Box on our income report. We debated about this and for now have decided to not include it.
Bummer, I know. 🙁
Part of the issue is that Mandy is in partnership with Natalie and we felt that it wouldn’t be fair for her to share what is part of hers, too.
In the event things change, we will happily share some of the process.
I will say this, it’s been fun watching these ladies launch a business in literally just weeks. It hasn’t been pretty behind the scenes with all the techy stuff they’ve had to figure out. But in the true spirit of entrepreneurship, they have hustled their faces off getting the business going.
Overall, our income has been fairly steady for the past few months, but if our traffic on our niche site doesn’t start to come back, I’m expecting that to drop.
Income on GFC has been down for the past several months, too. Here’s what I contribute that to:
- My Book Launch: I’ve been so tied up with writing guest posts, conducting interviews, and promoting my book that I haven’t been as focused on the content on the blog.
- Google Hummingbird: Google released another algo update in mid-August and I saw about a 20% drop in traffic. Reduced traffic = drop in revenue.
- Affiliate Shuffle: I lost one of my best affiliates earlier this year (Scottrade), but they just recently came back. It’s good to finally see some conversions come back.
October is more of the same, but what I’m most excited about is that my new site will be launching sometime next month.
Insert teaser shot:
I’ve been working with Nate from Forty Seven Media to build the site of my dreams. Through some other online connections I found someone that is helping code the design into Genesis. Thus far it looks beautiful!
I can’t believe how I much I underestimated how long it takes to “re-brand” a site that has been live for 5 years, especially since Mandy just redesigned her site.
It’s been a long process, but I’m very excited of the final results. Can’t wait to share it soon. 🙂
Until next month….
Thanks again for all your support!